Case Study #1
Marketing Referral Program for a Retail Outlet
A Starbucks Gift Card Referral Example:
An article I read says that 85% of North Americans drink coffee.
Well, that puts me in the majority.
My #1 Realtor client only sends the Starbucks Gift Card to her clients who have bought homes from HER.
She gets lots of Referrals from these happy home buyers who are REMINDED of their pleasurable experience and the gift card also engages the Golden Rule of Reciprocity.
And, a Referral is the only way they can say THANKS!
I suggested she insert a $1,200 BONUS in the same envelope the next time, which will force them to CALL her office to get her Special Report on “How to Save Money on Your Hydro Bill”.
The More You Give, The More You Get Back!
Case Study #2
Marketing Promo for a Broadcasting Radio Station
A Radio Station Example:
CHALLENGE
The Radio Station wanted to be promoted so that they would get more people in their community to tune in, as well as getting more businesses to advertise with them.
STRATEGY
We arranged a “vacation get-away contest” with one of our clients, a local sports bar, so that every Friday we were on location giving away one of these trips. The free Las Vegas trips were advertised on the station’s radio airwaves for 4 consecutive weeks. Marketing – Radio
RESULTS
The client was very happy, as it brought them more traffic, more sales, and it definitely created awareness for their radio station! They said that it was a lot of fun, and the winners were extremely happy, of course! Our client also told us that the promotion was fantastic and that these Las Vegas trips were definitely of great value and worth every penny!
Case Study #3
Marketing Promo for a Jewellery Business with 3 Locations
A Jewellery Store Example:
CHALLENGES
In addition to getting increased sales at their current location, but also getting traffic and sales to their 2 other locations.
STRATEGY
We provided them with Gift Certificates for a free 7-Day Cruise to everyone who made a minimum purchase of $5,000.00. We also used gave them 7-Day Cruise Gift Certificates to use for a prize draw at their other 2 locations, which they said was a really great idea to get customers excited and for people to learn about their 2 other locations.
It also really helped them to not only advertise this 1 store, but the locations of their 2 other stores as well. They couldn’t believe how many customers would come in and say “they didn’t even know we were located here to begin with”. Having something to let people know where they were located and their other locations were very important to them.
We also ran radio ads and featured their promotion in the newspaper. We also put up posters on their store windows fronts for even greater attention and excitement to draw the people from the outside in.
RESULTS
They not only received the sales and traffic to all 3 locations that they wanted, but everyone in town knew who they were now.
Giving out free 7-Day Cruises to Mexico or the Bahamas is something big and special, and people actually talk about it. Several new customers went into the store just to tell them that they had heard from friends that we were giving out free Cruises. Well, they said that they have never received this many referrals EVER!